Juliette Has a Gun is a niche perfume brand founded by Romano Ricci, great-grandson of Nina Ricci. With provocative names and rebellious compositions, the brand challenges perfume conventions. Scents like 'Not a Perfume' emphasize minimalist formulas and molecular notes. Juliette Has a Gun blends romance, irony, and self-empowerment into olfactory storytelling for the modern muse.