A.P.C. (Atelier de Production et de Création) is a French fashion house known for its understated, clean aesthetics rooted in Parisian sensibility. Founded in 1987 by Jean Touitou, A.P.C. champions simplicity, impeccable tailoring, and premium materials. The label is best known for its raw denim and minimalist staples, offering timeless pieces that blend functionality with quiet sophistication — an antidote to overdesigned fashion.