44 Label Group is a German fashion label founded by DJ and producer Max Kobosil, blending Berlin’s underground techno culture with luxury streetwear. Characterized by monochrome palettes, industrial materials, and sharp silhouettes, the brand encapsulates a rebellious spirit and minimalist edge. It speaks to a generation immersed in music, self-expression, and raw energy — channeling night culture into wearable, refined garments with attitude.